Gruppo Mastrotto and “La Casa Fluida” at the Milan Design Week
From 5 to 12 September 2021, on the occasion of Milan Design Week, Gruppo Mastrotto is partner of the exhibition-installation “La Casa Fluida” curated by Elle Decor Italia in the historic Palazzo Bovara in Milan.
The project, designed by Elisa Ossino Studio and with the landscape design by Marco Bay, is dedicated to the change that is involving the domestic habitat to respond to the new needs and requirements of those who live in the house. Casa Fluida is a real immersive experience that will take visitors on a path of 11 dynamic and flexible environments, in which sustainability and the natural approach to technological interfaces are the two key concepts.
Gruppo Mastrotto participates in the exhibition with two types of furnitures designed by Elisa Ossino Studio: leather poufs in the colors of the earth that create a path immersed in a garden and a semicircular bench of 6.5 meters, which evokes an embrace of nature, present respectively in the area of the patio and the internal courtyard, a symbolic agora of connection between different environments. Gruppo Mastrotto’s creations were realized with the new and innovative Organic Leather and Primalinea 99.9 collections for the contract and furnishing sector.
The Organic Leather collection is aniline leather, biodegradable according to EN ISO 20136, with metal-free organic tanning process, with a silky hand, transparent look and light pull up, available in 12 colors, without minimum, also in the prompt delivery service in our Gruppo Mastrotto Express service.
Primalinea 99.9 offers the complete range of 60 colors of nappa leather with antibacterial and antiviral properties, thanks to the innovative treatment conceived and developed by Gruppo Mastrotto, with patent pending. Our technology is able to offer permanent and effective protection up to 99.9%: this is the percentage of bacteria and viruses that do not survive on the leather’s surface. Also this collection is available in Gruppo Mastrotto Express, ready to be shipped within 48 hours of ordering all over the world.
From an idea of Elle Decor Italia
Exhibition Design Elisa Ossino Studio
Landscape Design Marco Bay
Interactive Installations Kokoschka Revival
Exhibition Design Coordination Marina Cinciripini
Photo Stefano Giulio Pavesi