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- News
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09/10/07
GRUPPO MASTROTTO EXEMPLIFIES A SUCCESSFUL COMPANY, ACCORDING TO NEW BOOK
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At a seminar held at CUOA IMPRESA and entitled "Qualitative and Dimensional Growth of Companies in the Veneto", CONFINDUSTRIA VENETO SIAV presented the book "Growth Strategies of Medium-Sized Companies", edited by Il Sole24Ore.
The book deals with dimensional growth as a factor in competitiveness. It attempts to identify the obstacles which block expansion and, more significantly, ways that businesses can avail themselves of opportunities leading to growth.
Beginning with an analysis of related economic literature as well as several important case studies, the book reveals how the "dimensional question" really expresses a general problem--one that forces companies to innovate at better and higher levels, given the present competitive scenario.
This perspective requires neither an increase in production scale nor an expansion of the company's physical confines. Rather, a company must develop local and international business networks, increase its technical and managerial capacities, and strengthen its position in the value chain.
According to the book, GRUPPO MASTROTTO exemplifies a company that knows how to reinvent itself. Indeed, as we have gradually shifted our role from that of supplier to one of partner, our business has evolved to keep up with the changing needs of our clientele. Being competitive in today's market requires quality, service, and direct client assistance--in other words, added value.
Added value, because if a company differentiates itself through the value it provides to its customers, then it fulfils its mission and achieves profitable growth. At GRUPPO MASTROTTO, these are the guidelines we follow.
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