NEWS
11 /11 /2011
NATIONAL CAMPAIGN FOR QUALITY AND INNOVATION 2011
The Mastrotto Group has undersigned the National Campaign for Quality and Innovation 2011, which once again enjoys the official backing of the President of the Italian Republic, due to its great symbolic value for our country. It is a communications campaign that will come out in November with a full-page ad in national newspapers, magazines and on airport billboards, which over 150 companies have already co-signed. We will have visibility in all of the media and on the web, even at European level. The National Campaign for Quality and Innovation is the only event of its kind in Italy. It has been launched every November for the last 23 years, to mark European Quality Week (7-13 November 2011) and World Quality Day (the second Thursday in November every year), and aims to highlight the commitment of Italian companies which like our Group believe that two factors are key for the success of the whole Italian entrepreneurial system: Quality and Innovation.
